Lagging startup KPIs are typically used to monitor how well a startup (or a project or team) performed in the past

For every KPI you set for your startup, it is important to know whether it’s a lagging or a leading KPI.

What is Quick ratio? What are the common mistakes Startup founders make while calculating it and what's an acceptable benchmark for B2B SaaS

What is Customer Lifetime Value and how to calculate it? Read further to understand lifetime value and how to calculate it.

Customer Acquisition Cost (CAC) is what it costs your business to gain a new customer. In other words, CAC is what it costs your business...

4 reasons for startup founders to actually do investor communications (even when not mandated). Over the last few weeks, we have had the...