Podcast: Founder & CEO of Truealpha Priyanka Lilaramani in conversation with Startups of London
When do most startups think about building a reliable KPIs and investor reporting setup?
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Priyanka
- Jul 4
- 3 min
Annual Contract Value vs Annual Recurring Revenue | Part two
Annual Recurring Revenue (ARR) is an important metric for SaaS companies that describes the total annual revenue a startup generates from re
Priyanka
- Jun 27
- 3 min
What is ACV? Is it the same as or similar to ARR? | Part One
ACV stands for Annual Contract Value, which is a startup KPI to track the revenue generated from a customer normalised for a one year period
Anubhav Sarker
- Jun 22
- 3 min
What not to do when tracking burn rate and projecting runway
Mistakes to avoid when tracking burn rate and project startup runway
Priyanka
- Jun 17
- 2 min
Average Revenue Per User (ARPU) Explained
Average Revenue Per User (ARPU) is simply the average amount of revenue your startup receives per customer in a specified timeframe....
Anubhav Sarker
- Jun 15
- 4 min
How to fundraise in a crash?
Early stage startups and scale ups looking to raise funds will need to alter their approach from the fundraising playbook before the crash.
Anubhav Sarker
- May 18
- 3 min
Leading vs Lagging startup KPIs: What’s right for your startup? (Part two)
Lagging startup KPIs are typically used to monitor how well a startup (or a project or team) performed in the past
Priyanka
- May 10
- 4 min
Leading vs Lagging indicators: What’s right for your startup? (Part one)
For every KPI you set for your startup, it is important to know whether it’s a lagging or a leading KPI.
Priyanka
- May 4
- 3 min
All about SaaS Quick Ratio
What is Quick ratio? What are the common mistakes Startup founders make while calculating it and what's an acceptable benchmark for B2B SaaS
Priyanka
- Mar 8
- 3 min
What is Customer Lifetime Value and how to calculate it
What is Customer Lifetime Value and how to calculate it? Read further to understand lifetime value and how to calculate it.
Priyanka
- Feb 21
- 3 min
Customer Acquisition Cost (CAC): What is it and how to calculate it.
Customer Acquisition Cost (CAC) is what it costs your business to gain a new customer. In other words, CAC is what it costs your business...
Priyanka
- Jul 28, 2021
- 5 min
Investor communications— do they really matter?
4 reasons for startup founders to actually do investor communications (even when not mandated). Over the last few weeks, we have had the...