B2B Startups

Automate, track and report your KPIs – all in one place

Seed to Series-B startups use our platform to effortlessly automate financial & operational KPIs and seamlessly manage investor reporting.

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No credit card required

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It’s time to ditch your spreadsheet dashboards

Getting a handle on your KPIs is critical for growing your startup and reporting to investors without stress and anxiety. But what you have is a set of spreadsheets, manually cobbled together with a dashboard. The whole thing is tedious to maintain, terribly hard to trust and a big time-suck for your team. 


There is a better way...meet Truealpha.

The easiest way to keep a finger on the pulse of your
company and impress your investors.

What we do

Data integrations

Effortlessly connect and blend data from several sources. 

You can even consolidate multiple business entities.

Explore & select from 100+ financial, SaaS, sales KPIs, automated out of the box.

 

We’ve done the hard work
so you don’t have to.

KPI Catalogs

Investor reporting

Create beautiful dashboards, Board packs, investor letters with a few clicks.

Managing different groups of
investors will be a breeze. 

Dashboards

Get ahead of the game with live dashboards

Replace your static reports with backdated information with stunningly beautiful charts and graphs that update in real time with data from your source systems. 


So you can go from react-mode to being in control of your trajectory.

 
Integrations 

Don’t live with the pain of CSVs, ever again

Seamlessly connect to multiple systems from accounting, CRM, customer success, billing to bring all your data into a central hub..  You can even consolidate multiple business entities. 

 

We connect, pull and maintain your central data hub end to end. 

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KPI Catalogs

Skip the guesswork and save hours & hours

‘I don’t know which KPIs to track’, ‘What’s the right way to calculate LTV’ if you’ve ever felt like this, you are not alone. The world of KPIs is a landmine filled with overwhelming acronyms and no golden source of knowledge. 

 

That’s why we built a comprehensive KPIs catalog to be your trusted guide. Level up your KPIs knowledge and feel empowered to establish the right indicators for your business without spending hours on blogs and YouTube videos.

Automation

Get output you (and your investors) can trust

It is painful to manually reconcile data and hard not to second-guess the results. A single broken formula or wrong cell reference can skew the numbers significantly. Oh, the anxiety of it all. 

 

Say goodbye to spreadsheet errors.  We automate 100+ KPIs using industry standard definitions and give you full visibility into the calculation. The accurate facts and figures you need to grow (and fundraise) your startup, are now at your fingertips.

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Investor Reporting

Impress your investors with datadriven updates that foster interaction

Regular cadence of communication is the perfect way to engage your investors, build strong investor relations and gaining access to their professional network.

 

It also serves as a great point of reflection on the big picture and keeps you focused on what matters.

 

 
Integrations

Don’t live with the pain of CSVs, ever again

Seamlessly connect to multiple systems from accounting, CRM, customer success, billing to bring all your data into a central hub.

You can even consolidate multiple business entities. 

 

We connect, pull and maintain your central data hub end to end. 

No engineering resources required.png

Top 5 SaaS KPIs investors care about

Get our ultimate guide to top 5 SaaS KPIs to learn:

  • Top 5 KPIs for B2B SaaS that investors care about

  • What do they tell you about your business

  • How to calculate them

  • Typical pitfalls to watch out for when using these KPIs

  • Industry benchmarks to baseline your company’s performance on these KPIs

Ready to let Truealpha supercharge
your startup's growth plans?

Startup KPIs | Startup metrics | KPIs and metrics | Investor communications | Startup founders |