On a mission to empower founders

Truealpha is a group of lifelong technologists, designers, entrepreneurs and data-lovers who are passionate about putting the power of actionable insights in the hands of every founder and every startup!


Stakeholder management platform for startups

What's in a KPI, you ask?


90% of startups get their KPIs wrong.   When you are busy building a business from the ground up, it is easy to ignore business analytics.  Then your company picks up and all of a sudden you need your KPIs -- to understand your customers, to make decisions, to demonstrate traction, to raise capital. 


Except, what's in front of you is a big heap of unusable data because it was not set up properly -- or was not captured at all.  You scramble to make sense of it,  pull your engineering resources away from your core product to build dashboards and accept the pain of piecing together csv downloads from accounting, crm and analytics, month after month.

We know because we have been there.  And, this is why we have planted a stake in the ground to build a modern, out-of-the-box KPIs platform that will empower you to go from messy spreadsheets to slick dashboards, in minutes. Without any engineering. 

We are on a mission to empower every founder to build a data-centric culture and have the best possible shot at success with actionable insights.  If it sounds like something you and your startup will benefit from,  apply to join our Beta or simply drop us a note at contact@truealpha. io.

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